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Social Marketing 101 – Getting Past the Fear

BRAND NEW DIGITAL CLIP ART KIT $4.95 AT ETSY.  Just click on the picture to go to the store.  There are more sizes and shapes in this collection.

A CONTEST EVERYONE CAN WIN:  I want to build my Facebook page up from 204 likes to 500 as my first goal.  Will you help me do it?  If you do, you can win the kit I’m showing in this post.  The minute we reach that goal I will post a link to the kit on my page as a thank you to everyone that helped as well as to be enjoyed by everyone who joined!  So if you have friends that enjoy digital art, please invite them so I can give away at least 500 kits!

Social Marketing 101 – Getting Past the Fear

I took a great class yesterday from Constant Contact (the people I’ve been paying to host my 5,000+ name mailing list for 3 months, but have never sent out an email to yet!!!)  Am I lame or what?!  I’m not sure what the hold up has been, but I’m determined to get past it.   My darling friend, Karla Dornacher has even agreed to hold my hand through the process so I’m going to take the plunge… very soon…

The conference was actually 2 classes, Social Marketing was the morning topic and Email Marketing the second.  Does the word “marketing” scare you?  It isn’t my favorite word either, but I realized that if you take the word “marketing” out – it’s really about connecting, I hate to “market” but I LOVE to connect.  What’s not to love about connecting with people who share your likes and passions.  Connecting with people that enjoy what you do and vice-versa.  When I started to think of it in those terms it immediately became much less scary to me.

After listening to Kelly Flint – Constant Contact’s LA Regional Development Director give the presentation, I did a lot of thinking about what I have and haven’t done in the past.  She is delightfully hilarious by the way, if you get a chance to go to any seminar she’s teaching do it.  You can find her Facebook page by clicking on her name, it’s a live link.  Kelly is a wealth of ideas and information and I’ll share bits and pieces of her tips via my twitter feed in the next few weeks.  If you haven’t connected with me there it’s TWITTER @audreyjeanne.

Kelly shared a lot of real life stories.  While listening to them, it dawned on me, I don’t believe I have ever told anyone that reads my blog that I HAVE a Facebook Page, much less invited you to come visit.  I did say I’m at the 101 course level.  You can find it here: facebook.com/audrey.jeannes.expressions

I enjoy Facebook because it’s so interactive – much more so than a blog.  I would love to dialog with you.  I would LOVE to hear about your passions.  What arts and crafts are you into?  What do you want to learn more about?  What are you making and selling or just making to give away?

Do you have friends that love to create with digital art?  Are they professional crafters that love to find new things to make, new art that they can use for selling at craft shows?  Do you have friends that scour the net for the next hot craft and would love to share what they find?  I’d love for you to invite them to come connect with us.  I’d love to see what people are doing in their creative spaces and try to encourage you to bring more creativity and beauty into your life.  AND I’d love to have you come and post those kinds of things on my Facebook page so we can all go check them out.

Now, if I can figure out how to post a “find me on facebook and twitter button”, I’m in business…  Oh Cheryl, are you out there?!  (she’s my favorite geek helper!)

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My Newest Fabric Line is Out!

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I just happened to check Studio E Fabric’s website this morning and noticed that “Deja’ Brew” is up on it.  This coffee collection was so much fun to put together, it combined two of my favorite loves  — COFFEE and the color palette!

If you click on the images they will enlarge so that you can see the detail.  The first fabric is a panel fabric.  It was designed so that you can use the squares to create fun and creative quilts, or use the individual designs for pillows, place mats, kitchen decorative items and wall hangings.  I can’t wait to see what is made with them.  If you make something out of my fabrics, please let me know I’d love to see what you’ve created!

LINK TO DEJA BREW QUILTING FABRICS.  I will be attending the Spring Quilt Market in Pittsburgh, PA next month for the debut of the line.  Anyone attending that show please make sure and stop by the Studio E booth and ask for me, they’ll know how to get a hold of me and I’d love to meet you!.

Daily Life with Audrey Jeanne

Audrey Jeanne’s Expressions Blog is Moving to a Bigger House!

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I have redesigned my blog in conjunction with moving to a new hosting company.  I hadn’t even looked at what could be done on a blog since I started mine in January 2008.  Oh my!  I am amazed at all the new and exciting technologies that have sprung up in the last 18 months.  

Blogging was such a foreign concept and felt very hard when I started but it has since grown very comfortable and has been a wonderful joy and outlet for me.  However, I realized that I was settling into a rut of familiarity.  Once I learned about some of the new options, I had dozens of ideas of how I could take my blog to a new level and expand in several possible new directions.  It is very challenging for this middle-aged brain to have to learn all the new programs and concepts behind them, but it is very invigorating as well.

We all love feeling comfortable, but I’ve discovered that when I grow comfortable and at ease I’m often just a step away from becoming stale!  In my art, I work hard to fulfill my artistic mission statement which is “I constantly strive to attain a style that is recognizable without becoming predictable.”

As I shared in an earlier post, the empty nest is upon me and I am wrestling with the incredible grief and disruption that this change brings to a very “comfortable,” and treasured pattern that my life had settled into.  So I am trying to embrace this change and see just where it might take me.  I’m trying to use this as an opportunity to stretch and grow in my home life and in all the other areas of my life as well. 

With my new host company, Host Monster, I will have the capability of having a “Blog Store” where I will be able to sell my digital art kits, printable kits and other items such as custom elegant wedding invitations that are digitally downloadable and customizable.  I will also have the capability of having video and audio files, though I don’t know how to do them yet.  But imagine my being able to do a tutorial and show you how to create a project — Wouldn’t that be fun?!

So to all my “old friends” I’m inviting you along for the journey as I see where this next phase of life will take me.  As I promised my husband 15 years ago when he asked me to marry him “I’m not sure where life will take us, but I promise you that if you hang around with me you definitely won’t have a chance to get bored!!”

 Audrey Jeanne Roberts